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Thursday, August 10, 2023

Midway business offers panoply of wellness options


ZENERGY, A NEW WELLNESS BUSINESS, on Midway’s Main Street, opened in June. Pictured are co-owners Sean McDonald and Rebecca Herpick. (Photo by Scott White)

By Scott White
Woodford Sun Staff

     Sean McDonald and Rebecca Herpick moved their established health
and wellness business, Zenergy, from Lexington to Midway’s Main Street.
It was a homecoming for Herpick, a fifth-generation Woodford Countian
who attended Mortonsville Elementary School and finished at Woodford
County High School in 1989. In fact, when her mother, Sandy Carter, took
her to the first day of third grade, she was able to introduce her to
the same teacher who had taught her, “Mrs. Morris.” The teacher
remarked, “This may be a sign it’s time for me to retire!”
     Those deep roots convinced Herpick and McDonald to look at Midway,
and the success of so many small businesses there, when their lease was
about to expire in Lexington. Karma came into in to play since the store
long occupied by Freedman’s Harness & Saddlery Co. moved to their new
Midway location, which opened up the perfect location. McDonald took the
lead in overseeing a complete gutting and renovation of the space. It
has been open since June and is already becoming integrated into the
Midway scene.
     Zenergy offers quite a menu of health and wellness options that
enable them to carry out their brand slogan: relax, detox, regenerate. A
patron can choose from long-established, traditional therapies like deep
tissue massage, biofeedback, and acupuncture. Or experience significant
technologically advanced modalities that, as McDonald says, “helps
people come into a state of wellness.” These include the use of
low-level lasers for non-invasive pain relief known as “Pulsed
Electromagnetic Field Therapy” which has also successfully been used
with horses in keeping with the area’s culture.
Another is the Energy Enhancement System (EESystem) which uses twelve
custom-installed computers that generate bio-active energy fields known
as “scaler waves.” These promote cell rejuvenation by improving
individual cells’ electrical charge. Cells see a decrease in their
charge due to aging or a disease process, and EESystems “re-charges” the
cells to a healthy level.
McDonald cautions though that wellness tools are “not designed or
intended to cure or heal any condition.” Rather, Zenergy “provides an
environment and modalities that help people improve their well-being
through natural processes.”
Herpick is a well-trained and accomplished acupuncture practitioner. She
earned a four-year Master of Science degree in Traditional Oriental
Medicine from Southwest Acupuncture College in Albuquerque, NM, where
she studied all aspects of Traditional Chinese Medicine (T.C.M). Her
training included studying Tui Na (Chinese medical massage), Chinese
herbal medicine, acupuncture, dietary therapy, Tai Ji Chuan and Qi Gong.
She is a Kentucky-licensed acupuncturist and is nationally certified and
licensed to practice oriental medicine by the National Certification
Commission for Acupuncture and Chinese Medicine.
McDonald, on the other hand, became interested in wellness as a way of
life through Herpick. He was a journalist for many years, including a
stint at Georgetown’s News Graphic. He is responsible for the business
and marketing side of the business, including the re-branding of the
original business to Zenergy. This included navigating a three-month
business closure between the time they closed in Lexington and re-opened
under its new name in Midway. The two have already seen the business
grow. It now includes a retail shop offering wellness products and
original art featuring Kentucky artists and artisans.
More exciting for residents and visitors, Zenergy is immersing itself in
Midway. Since opening, Zenergy has hosted community-style acupuncture
sessions. Not only is this good for the community’s wellness, but it
introduces folks to a centuries-old Chinese practice who had never
experienced it before. Adding to this, just last Friday, Zenergy hosted
its first “Healthy Happy Hour”, which it plans to offer once a month.
Patrons can enjoy all of the modalities in shorter sessions at
discounted prices – and they even bring in other practitioners from as
far as Louisville to participate.
For Woodford County, it is well established that Midway welcomes,
supports and envelops new businesses -- seeing them as a positive for
everyone. And Herpick and McDonald have adopted that ethos with not just
their services unique to Midway but joining as active members of the
Midway Merchants Association and offering these fun events. Things,
indeed, are happening in Midway.


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